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Experian Sues Lifelock, Alleges Fraud
From: security curmudgeon <jericho () attrition org>
Date: Thu, 21 Feb 2008 01:52:52 +0000 (UTC)
http://redtape.msnbc.com/2008/02/experian-sues-l.html Experian sues LifeLock, alleges fraud Posted: Wednesday, February 20 at 04:01 pm CT by Bob Sullivan Credit bureau Experian is suing the identity theft prevention firm LifeLock, accusing it of deception and fraud in its familiar advertising campaign, which includes a spot in which CEO Todd Davis reveals his Social Security number and then brags about the effectiveness of the companys protections. In the lawsuit, filed in U.S. District Court on Feb. 13, Experian contends that LifeLock's advertising is misleading and that the firm is breaking federal law in the way it goes about protecting consumers. Lifelock CEO Davis, in an interview with msnbc.com on Wednesday, called the lawsuit baseless and said that Experian is simply upset that his firm is challenging its business model. "This lawsuit is not about helping consumers," he said. "They just want to make more money selling their data." LifeLocks ubiquitous marketing campaign has been stepped up in recent months, Davis said, thanks to a new infusion of investments in the company. In January, the firm announced it had raised $25.5 million in funding orchestrated by Goldman Sachs Group. The advertising has apparently paid off: Lifelock has 700,000 customers, each paying about $10 per month for the service. [..] _______________________________________________ Dataloss Mailing List (dataloss () attrition org) http://attrition.org/dataloss Tenable Network Security offers data leakage and compliance monitoring solutions for large and small networks. Scan your network and monitor your traffic to find the data needing protection before it leaks out! http://www.tenablesecurity.com/products/compliance.shtml
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