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eBay hack hit sales at 9 in 10 stores, survey finds
From: Audrey McNeil <audrey () riskbasedsecurity com>
Date: Thu, 3 Jul 2014 19:46:18 -0600
http://news.parcel2go.com/article/ebay-hack-hit-sales-at-9-in-10-stores-survey-finds-10544 An influential e-commerce news website's research into the lasting impact on sellers of the May hacking of eBay.com has reached the alarming conclusion that as many as 93 per cent believe they had suffered some financial repercussions. Ecommercebytes.com got more than 2,000 responses in just over 24 hours when it asked its readers how they thought eBay had handled the breach, on 21 May, and how it had affected their sales. Just three per cent of those who answered said they felt their business had escaped unscathed from the disruption, with a vast majority reporting a fall in takings around the following days. Posing its question exactly one month after the scare was revealed, the research found that more than nine in 10 merchants (91 per cent) claimed sales had not fully recovered. Delving more deeply into the findings, Ecommercebytes.com's Ina Steiner found considerable anger that eBay had seemed to know about the security breach for some weeks before going public, and feeling that its response, to urge all users to change their passwords for accessing the site and their sales records, was insufficient. Many also felt that eBay had shifted responsibility for limiting the effects of the breach from itself onto its users, and kept sellers in the dark as to what it had itself done to patch up its security. One reader commented: "They [eBay]need a positive media campaign to assure potential customers that it is safe to shop on eBay." A vast majority (94 per cent) felt eBay's compensation offer, of free auction listings for sellers affected, was insufficient, many saying these were of no use to them as they listed their products at a fixed price. "Giving extra seller promotions when no one is shopping does not help," one merchant responded. eBay's response included refunding sellers fees for selected auctions, and opening an 11-day window during which they could cancel their listings. Ms Steiner noted that her site's survey suggested "a recovery, though an excruciatingly slow one" for many of eBay's traders, "and indicate eBay could do a far better job communicating with users". We reported yesterday that eBay had sent vouchers worth between £20 and £75 to vendors as recompense for the disruption the attack caused.
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- eBay hack hit sales at 9 in 10 stores, survey finds Audrey McNeil (Jul 11)