Microsoft Targeting Younger Consumers

["Fergie" <fergdawg () netzero net>]

Before someone else beats me to the punch...

This cannot be good.  *sigh*

Via The Washington Post.

[snip]

Microsoft Corp. has a strategy to win over a whole new generation of consumers and his name is Fergie Fudgehog.

The software company plans to unveil Fergie and several other children's animal characters today with an entertainment 
concept called "Viva Piñata" which Microsoft plans to turn into a Saturday morning cartoon show this fall and an Xbox 
360 game by the holiday season. In a deal with children's entertainment and licensing firm 4Kids Entertainment, which 
licensed Pokemon and Teenage Mutant Ninja Turtles, the technology giant is reaching out to younger gamers in an effort 
to promote its latest console, Xbox 360, to the entire family.

[snip]

More:
http://www.washingtonpost.com/wp-dyn/content/article/2006/03/15/AR2006031501145.html

- ferg (not a fudgehog, or anything that resembles one)


--
"Fergie", a.k.a. Paul Ferguson
 Engineering Architecture for the Internet
 fergdawg () netzero net or fergdawg () sbcglobal net
 ferg's tech blog: http://fergdawg.blogspot.com/


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