Beer Tech: Heineken To Track Beer By Satellite

["Fergie" <fergdawg () netzero net>]

Enjoy.

Via Space.com.

[snip]

Do you know where your beer is? Dutch beer maker Heineken wants to make
sure - so it has put together a team that includes IBM and the
University of Amsterdam to track beer by satellite.

Beer Living Lab is a pilot project that will track 20 beer containers
shipped from the Netherlands to Heineken's UK distribution centre. Each
container will be outfitted with GSM, GPRS and global positioning
systems. Satellite uplinks will be provided due to particular technical
problems with RFID, which can only be read when the tag is close to a
RFID reader.

The data will be transmitted to a computer center hosted by IBM; the
WebSphere platform will be used to run the service software.

Heineken accumulates up to five billion documents every year that are
generated when its products pass through international shipping.
Satellite tracking would help speed up deliveries and cut costs. The
company hopes that this pilot program will convince manufacturers,
shippers, retailers and customs to move to a paperless trade environment.

[snip]

More:
http://www.space.com/businesstechnology/technovel_beer_061107.html

- ferg


--
"Fergie", a.k.a. Paul Ferguson
 Engineering Architecture for the Internet
 fergdawg(at)netzero.net
 ferg's tech blog: http://fergdawg.blogspot.com/


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