Ego Surfing Occupies Nearly Half The Web

[Juha-Matti Laurio <juha-matti.laurio () netti fi>]

> From WebProNews article:

"A new study from the Pew Internet & American Life Project said 47 percent of Internet users search for a topic very 
close to them: themselves.
--clip--

....
Neither gender does more vanity searching than the other. Men and women self search in equal numbers, with the number 
increasing with the person's success in life.

The type of information people have online varies. Pew Internet said few of the respondents have their cellphone numbers, 
political affiliation, or videos of themselves online."

More at
http://www.webpronews.com/topnews/2007/12/17/ego-surfing-occupies-nearly-half-the-web

And from the PCWorld's version:

"Another interesting tidbit from the Pew survey is 53 percent of Internet users have Googled someone else’s name.
Reasons include reconnecting with past friends (36 percent), searching about a coworker (19 percent) or a job applicant (11 
percent), or even finding information about someone they are dating (9 percent)."

http://blogs.pcworld.com/staffblog/archives/006076.html

Link to the study:
http://pewinternet.org/PPF/r/229/report_display.asp
or
http://cdn.sfgate.com/chronicle/acrobat/2007/12/13/pip_digital_fp_2007.pdf
[PDF]

How about you? :)


Juha-Matti

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