We control the vertical, we control the horizontal

["Richard M. Smith" <rms () computerbytesman com>]

http://www.nytimes.com/2008/02/25/business/media/25abc.html?_r=1&oref=slogin
&ref=technology&pagewanted=print

 

February 25, 2008


Locking in Viewers to Watch the Commercials 


By BILL CARTER
<http://topics.nytimes.com/top/reference/timestopics/people/c/bill_carter/in
dex.html?inline=nyt-per> 

Looking to strike a blow against the proliferation of digital video
recorders, the ABC network, its affiliated broadcast stations, and Cox
Communications' cable systems are establishing an on-demand video service
that would allow viewers to watch ABC shows like "Lost" and "Desperate
Housewives" any time they choose. 

The catch: It uses a new technology that disables the viewers' ability to
fast-forward through commercials.

The system, which ABC is expected to announce Monday, has been tested over
the last several months in homes served by Cox in Orange County, Calif. The
programs replayed on this video-on-demand service would include advertising
sold by the network as well as by local ABC stations, but the total number
of commercials in the shows would be far less than the over-the-air
broadcast version of the show. 

.

 

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