funsec mailing list archives

Yahoo! has more than a new CEO...


From: "Paul Ferguson" <fergdawgster () gmail com>
Date: Tue, 13 Jan 2009 21:53:18 -0800

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..they have a rogue advertising issue, as well.

Ben Edelman:

[snip]

Yahoo's Right Media ad marketplace features widespread ads exactly designed
to deceive. I present ten examples of these deceptive ads, and I critique
their unwelcome characteristics. To estimate the prevalence of deceptive
tactics, I examine Right Media's own analysis ad characteristics -- finding
that by Right Media's own admission, deceptive ads total 35% or more of
Right Media's advertising inventory.

[snip]

Much more:

http://www.benedelman.org/rightmedia-deception/

- - ferg

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-- 
"Fergie", a.k.a. Paul Ferguson
 Engineering Architecture for the Internet
 fergdawgster(at)gmail.com
 ferg's tech blog: http://fergdawg.blogspot.com/
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