Re: writing good and/or deceptive conference spam, and communication/manipulation diffs

[Jon Kibler <Jon.Kibler () aset com>]

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Gadi Evron wrote:
<SNIP!>
> Robert Cialdini in his book "Influence: Psychology of Persuasion" takes a 
> part a sub-set of the world of influence and helpfully puts it into 
> clearly defined and named categories by the use of terminology. That, not 
> the text, is the greatest asset of the book.
<SNIP!>

Cialdini and associates have a new book "Yes!: 50 Scientifically Proven
Ways to Be Persuasive" that I have found to be a great read. It is 50
chapters, 2 to 4 pages each in length, that examine various aspects of
persuasion and why they work. The book is physically small, about the
size of a paperback novel, so it is a quick read and idea for reading
during a commute.

If you liked "Influence", I think you will really like this one too.
It's a lot more concise.

Jon
- --
Jon R. Kibler
Chief Technical Officer
Advanced Systems Engineering Technology, Inc.
Charleston, SC  USA
o: 843-849-8214
c: 843-224-2494
s: 843-564-4224
http://www.linkedin.com/in/jonrkibler

My PGP Fingerprint is:
BAA2 1F2C 5543 5D25 4636 A392 515C 5045 CF39 4253


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