Marketing Research Symposium in China

[David Farber <farber () central cis upenn edu>]

From: ZJSFJ%BEPC2 () SCS SLAC STANFORD EDU
Posted-Date: Tue, 9 Nov 1993 06:27:21 -0500
Date: Tue, 09 Nov 1993 03:27:13 -0800 (PST)
Subject: Marketing Research Symposium in China
To: farber () central cis upenn edu
MIME-version: 1.0


Poping,


Please help me distribute the following symposium announcement to
e-mail users in the United States. I do not think I can do such a
thing here in China. Thank you.


Jiansheng Zhang




INTERNATIONAL SYMPOSIUM ON MARKETING RESEARCH
June 6-12, 1994
Beijing--Tianjin--Shanghai


LETTER OF INVITATION


Dear Colleague(s):


          Only a few months ago, for the first time in modern
history, has the Chinese Government officially adopted the
"Socialist Market Economy", after having practiced a highly
centralized Planning Economy for more than 30 years. The concept
and practice of Marketing Research is new to China, and the
Socialist Market Economy is also unfamiliar to foreign countries.
More than 10 years of very fast economic development has wit
nessed the increasing number of foreign companies entering China.
Some of them are very successful, and some are not so successful.
Why? To enter the Chinese market and develop it, you need to know
the market, and understanding of this market requires not only
the knowledge of the Chinese economy and technology, but also its
social, cultural and even political systems and traditions.


          This Symposium is specially designed to meet the needs
of those who are in the game already and those who are going to
enter. Participants will have the opportunity to attend seminars
and technical field trips, and listen to expert talks ranging
from ancient Chinese arts of war to modern research, from tradi
tional Chinese cultural influences to issues of modern joint
ventures, from marketing theories applicable to this unique
market to individual case studies, and from general business
regulations and policies to specific preferential policies that
foreign partners will be able to enjoy in different industries.
Participants will also have the opportunity to explore various
historical and cultural relics as well as modern city develop-
ment. Highlights of the program are: visits to the Great Wall,
the Forbidden City, the  Temple of Heaven, Antique Quarter and
the Summer Palace in Beijing; the Economic Development Zone and
Food Street in Tianjin; the Bund and Cruise on the Huangpu River,
the old French Concession, the old British Concession, the Youth
Palace, Acrobatic Show and the Pudong Special Economic Develop
ment Zone in Shanghai.


          The Organizers are pleased to host the International
Symposium on Marketing Research to be held in Beijing, Tianjin
and Shanghai from June 6 to 12, 1994. The symposium has got many
positive replies from marketing experts, scholars and entrepre
neurs of various countries, and has obtained a lot support from
different ministries, institutions and companies in China. I
encourage you to take the advantage of the symposium, and warmly
welcome you to join us.


          Thank you very much!


          Sincerely yours,






          Prof. Chen Bingfu
          Chairman, Program Committee
          ISMR'94 China
          EMAC National Coordinator for China




INTERNATIONAL SYMPOSIUM ON MARKETING RESEARCH
June 6-12, 1994
 Beijing--Tianjin--Shanghai
INSIDERS' VIEW ABOUT DOING BUSINESS IN CHINA


 THE WORLD'S LAST UNTAPPED MARKET


Parts of Keynotes/Invited Talks and Call for Papers:


"Ancient Chinese Wisdom and Modern Marketing Strategies"
     Prof. Chen Bingfu, Department of Management Sciences
     Nankai University


"Marketing Research for the Market Economy"
     Prof. Roger Heeler, Professor of Marketing
     York University, Canada


"The Rapid Development of Commodity Distribution Systems in
China"
     Mr. Chen Chuanwang, Deputy Director,
     State Admin. of Building Materials Industry


"Socialist Market Economy and Modern Marketing Practice"
     Speaker to be announced,
     Ministry of Foreign Trade and Economic Cooperation


"Issues and Problems of Joint Venture Businesses -- A focus on
Cultural Differences"
     Mr. David Kay,  Graham & James in association with Deacons
     and Sly & Weigall


"Opportunities for Small and Medium-Sized Enterprises in China"
     Mr. Li Qun,  Vice President & Secretary General,
     China Asso. for Investment in Enterprises


"International Competition and Multi-National Companies -- SINO
PEC's Experience"
     Dr. Qiao Yingbin, Deputy Director, Dept. of  S&T,
     China Petrochemical Corporation


"What is so Special About Special Economic Zones -- A Policy
Perspective"
     Mr. Liu Andong, Director General,
     State Council Office for Special Economic Zones


"CITIC's Overseas Operation -- Case Studies"
     Prof. Ma Jilong,  Deputy Chief Engineer,
     China Int'l Trust and Investment Co.


"U.S. Japan Market Shares in the Imports of Industrializing Asian
Nations, Including China"
     Dr. James H. Gardner, Professor of  Management,
     the University of Utah


"China's Market, Present and Future"
     Prof. Han Jinglun, Dept. of Management Sciences,
     Nankai University


"Meeting the International Standards -- Finance and Taxation
Reforms in China"
     Dr. Li Ruogu, Director General, International Dept.,
     People's Bank of China


     Above speakers and topics are tentative,  and  are subject
to change. Detailed scientific program will be  available around
March 1994.


     Call for Papers: Papers are invited on the whole range of
marketing research and marketing information systems, for both
domestic and international applications. EMAC style is appropri
ate. Complete papers (four copies) must be submitted  for review
by the Program Committee by April 1, 1994. One page paper ab
stracts and expressions of interest in  the symposium are due by
Janurary 15, 1994.


Working Language:


     English is the working language for the Symposium.




SCIENTIFIC/TECHNICAL PROGRAM


June 6-12, 1994




Beijing--Tianjin--Shanghai


Beijing  June 6, (Mon) 1994  Full Day Registration, Kunlun Hotel
                             Welcoming Reception, Kunlun Hotel
         June 7, (Tue) 1994  Morning Visit to the Great Wall
                             Afternoon Visit to the Summer Palace
                             Royal Family Style Dinner and
                             Keynote Talk
         June 8, (Wed) 1994  Half Day Symposium
                             Afternoon Technical Visits to
                             Companies
                             Peking Duck Dinner and Keynote Talk
Tianjin  June 9, (Thu) 1994  Transfer to Tianjin
                             Visit to Tianjin Special Economic
                             Development  Zone
                             Dinner and Keynote Talk
         June 10,(Fri) 1994  Full Day Symposium and Panel
                             Sessions
         June 11,(Sat) 1994  Business Discussion


Shanghai June 12,(Sun) 1994  Flight to Shanghai
                             Visit to Pudong Special Economic
                             Development  Zone
                             Farewell Dinner
                             Free


     Delegate Registration Fee:    USD 300
     Guest Registration Fee:       USD  80


     Symposium Package:            USD 840/per Double Sharing
                                   USD180Single Supplement


          All delegates and guests are expected to pay the regis
tration fees in order to join  the symposium. Registration fee
includes program book, symposium kit, welcoming reception, one
working lunch in Beijing and one working lunch in Tianjin, sympo
sium badge, abstract book and gift.


          Symposium Package includes accommodation (with break
fast) at  five star hotels in Beijing and Shanghai, and four star
hotel in Tianjin, all domestic flights and transportation, full
meals, admission to all scenic spots,  guided tour, and inter
preter.


Registration before March 1      Registration after March 1, 1994


   Delegate: USD 300                USD 350
   Guest:    USD  8                 USD 120


          Insurance: The Organizers cannot be held responsible
for personal accidents or material damage which may occur to
participants and guests during the symposium and  tours.


          All payments should be made in US dollars payable to the
Symposium:


          Headquarters, Bank of China
          A/C 71412754   (Marketing Research Symposium)
          China Association for Investment in Enterprises
          (Please mark "Marketing Research Symposium" to avoid
           any possible administrative delay)


          Symposium Secretariat


          Ms. Fang Jin, Symposium Organizer
          China Association for Investment in Enterprises
          Suite 703, Kunlun Hotel, Beijing 100004 China
          Tel: (86-1) 5003388 ext. 703/705
          Fax: (86-1) 5003228 Room 703
          E-mail: ZJSFJ%BEPC2 () SCS SLAC STANFORD EDU




INTERNATIONAL SYMPOSIUM ON MARKETING RESEARCH
Beijing--Tianjin--Shanghai


Symposium Chairman:


     Mr. Hui Yongzheng, Vice Minister
     State Science and Technology Commission


     Vice Chairmen: Prof. Gao Chao, Vice President
     China Association for Science and Technology


     Prof. Teng Weizao, Former President
     Nankai University


     Prof. Zhu Guanghua, Vice President
     Nankai University


     Mr. Li Qun, Vice President and Secretary General
     China Association for Investment in Enterprises


Program Chairman:


     Prof. Chen Bingfu, Professor of Management
     Dept. of Management Sciences, Nakai University
     EMAC National Coordinator for China


Members:


     Prof. Cheng-Nan Chen       Taiwan, China
     Dr. James H. Gardner       USA
     Prof. Christian Gronroos   Finland
     Prof. Roger Heeler         Canada
     Prof. Jean-Pierre Helfer   France
     Dr. Hotaka Katahira        Japan
     Prof. Linsu Kim            Korea
     Prof. Li Jingtai           China
     Dr. K.C. Mun               Hong Kong
     Dr. Rosalie L. Tung        Canada
     Prof. Zhou Sanduo          China


Organizing Committee:


     Mr. Li Qun,    Chairman
     Dr. Fan Xiucheng           Prof. Han Jinglun
     Prof. Li Guojin            Mr. Liu Andong
     Prof. Lu Jingting          Mr. Nie Yuhe
     Dr. Qiao Yingbin           Mrs. Song Shuzhen
     Mr. Tian Yutang            Mrs. Wen Chongzhen
     Mrs. Wu Ganmei             Mr. Ye Zongren
     Mr. Zhang Jiansheng        Prof. Zhang Maizeng


Secretary General:


     Prof. Lu Jingting   Prof. Han Jinglun


Secretariat:


     Ms. Fang Jin, China Asso. for Investment in Enterprises
     Suit 703, Kunlun Hotel, No. 2 Xinyuan Nan Road
     Beijing, 100004 China
     Tel: (86-1) 5003388 ext. 703/705
     Fax: (86-1) 5003228 Room 703


Sponsors:


     China Association for Investment in Enterprises
     China Association for Science and Technology
     China Chamber of Int'l Commerce Tianjin Chamber of Commerce
     CCPIT Tianjin Sub-Council
     Nankai University
     China Int'l Conference Center for Science and Technology


Supporters: Astor Hotel
















¦
!


SECRETARIAT:                            FOR SECRETARIAT USE ONLY
Ms. Fang Jin, CAIE                      Registration Number:
Suite 703, Kunlun Hotel                 Date Received:
No. 2 Xinyuan Nan Road
Beijing 100004 China
Tel: (86-1) 5003388 ext. 703 or 705
Fax: (86-1) 5003228 Room 703


Please complete and return this form to the Secretariat before
March 1, 1994


Delegate Name/Title:                           Prof./Dr./Mr./Ms.


Institution:


Mailing Address:


Tel:                             Fax:


Accompanying Guest(s):


Passport No:              Place where to pick up visa:


Payment (Please tick where appropriate)


Registration Fees:


     Delegate:           USD 300  [     ]   USD 350  [     ]
     Accompanying Guest: USD  80  [     ]   USD 120  [     ]


     Symposium Package:  Double Sharing:    USD 840  [     ]
                         Single Supplement: USD180   [     ]


     Total:   Bank Transfer  USD
              Bank Draft     USD


     All payments should be made in US dollars payable to the
Symposium Secretariat:


     Headquarters, Bank of China
     A/C 71412754   (Marketing Research Symposium)
     China Association for Investment in Enterprises
     (Please mark "Marketing Research Symposium" to avoid any
      possible administrative delay)


Date:                              Signature:


     Reservations will not be made unless  this  form is received
together with appropriate payments. Cancellation Policy:
Cancellations of registration can be made till 30 days prior to
the event with a 20% processing charge. Thereafter, NO REFUNDs
will be made. Cancellations of Symposium Package can be made till
30 days prior to the event with a 20% processing charge.  There
after, 50% refund will be made.


     Official Travel Agents (EUROPE, JAPAN and AMERICA):


Japan Amenity Travel Ltd. (Japan)    Regency Pacific Tours, Inc.
Godo Bldg., 2-10 Ginza 6-Chome       620 S. W. 150th St.
Chu-ku, Tokyo 104 Japan              Seattle, WA 98166
Tel: (03) 572-0171, 574-6231         Local Tel: (206) 248-3800
Fax: (03) 289-4423                   National: (800) 446-8687
Telex: J22508                        Fax: (206) 241-2344
ATTN: Mr. Guo Kai                    ATTN: Thomas T.L. Wu




21 Century Exchange (EUROPE)
Culture Air Travel Service
P.O.Box 20
1247 Anteres-Geneva-Switzerland
Tel: 41 22 751 2011
Fax: 41 22 751 2658
ATTN: Mrs. Hilda Rochat