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An interesting prospective from Jobs...
From: David Farber <farber () central cis upenn edu>
Date: Wed, 22 Jun 1994 18:27:50 -0400
sent to me with no information on redistribution, so I will assume fair use djf Interview with Steve Jobs. Contents: o On Object Oriented Programming: o On Personal Digital Assistants: o On Microsoft and Windows: o On the PowerPC: o On the Internet: o On whether advancing technology has made the world a better place: o On the burden of trying to repeat the phenomenal success of the Mac: Subject: Interview with Steve Jobs Source: Rolling Stone, June 16, 1994, pg. 73 The founder of Apple and NeXT gives his thoughts on the state of the industry. Jobs is described as a devoted family man and one eager to distance himself from his reputation as the "Wunderkind" of the '80s. Some quotes: o On Object Oriented Programming: "In my 20 years in this industry, I have never seen a revolution as profound as this. You can build software literally five to ten times faster, and that software is much more reliable, much easier to maintain and much more powerful ... All software will be written using this object technology someday. No question about it. You can argue about how many years it's going to take, you can argue who the winners and losers are going to be in terms of the companies in this industry, but I don't think a rational person can argue that all software will not be built this way." o On Personal Digital Assistants: "At $1,500 a pop with a cellular modem in them, I don't think too many people are going to buy three or four for their family. The people who are going to buy them in the first five years are mobile professionals. And the problem is, the psychology of the people who develop these things is just not going to enable them to put on suits and hop on planes and go to Federal Express and pitch their product." o On Microsoft and Windows: "Microsoft has had two goals in the last 10 years. One was to copy the Mac, and the other was to copy Lotus' success in the spreadsheet - basically the applications business. And over the course of the last 10 years, Microsoft accomplished both of those goals. And now they are completely lost ... Windows is the worst development environment ever made. And Microsoft doesn't have any interest in making it better, because the fact that it's really hard to develop apps in Windows plays to Microsoft's advantage. You can't have small teams of programmers writing word processors and spreadsheets - it might upset their competitive advantage. And they can afford to have 200 people working on a project, no problem." o On the PowerPC: "It's a Pentium. The PowerPC and the Pentium are equivalent, plus or minus 10 or 20 percent, depending on which day you measure them. They're the same thing. So Apple has a Pentium. That's good. Is it three or four or five times better? No. Will it ever be? No. But it beats being behind. Which was where the Motorola 68000 architecture was unfortunately being relegated. It keeps them at least equal, but it's not a compelling advantage." o On the Internet: "The Internet is nothing new. It has been happening for 10 years. Finally, now, the wave is cresting on the general computer user. And I love it. I think the den is far more interesting than the living room. Putting the Internet into people's houses is going to be really what the information superhighway is all about, not digital convergence in the set-top box. All that's going to do is put the video rental stores out of business and save me a trip to rent my movie. I'm not very excited about that. I'm not excited about home shopping. I'm very excited about having the Internet in my den" o On whether advancing technology has made the world a better place: "We've given individuals and small groups equally powerful tools to what the largest, most heavily funded organizations in the world have. And that trend is going to continue. You can buy for under $10,000 today a computer that is just as powerful, basically, as one anyone in the world can get their hands on. The second thing we've done is the communications side of it. By creating this electronic web, we have flattened out again the difference between the lone voice and the very large organized voice. We have allowed people who are not part of an organization to communicate and pool their interests and thoughts and energies together and start to act as if they were a virtual organization. So I think this technology has been extremely rewarding. And I don't think it's anywhere near over." o On the burden of trying to repeat the phenomenal success of the Mac: "The Macintosh was sort of like this wonderful romance in your life that you once had - and that produced about 10 million children. In a way it will never be over in your life. You'll still smell that romance every morning when you get up. And when you open the window, the cool air will hit your face, and you'll smell that romance in the air. And you'll see your children around, and you feel good about it. And nothing will ever make you feel bad about it ... But I also think that what we're now may turn out in the end to be more profound. Because the Macintosh was the agent of change to bring computers to the rest of us with its graphical user interface. That was very important. But now the industry is up against a really big closed door. On the other side is a world so rich from this well of software that will spring up that the true promise of many of the things we started, even with the Apple II, will finally start to be realized."
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