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IP: Wash DC Venue (I may make it djf) COMMERCE ON THE
From: Dave Farber <farber () central cis upenn edu>
Date: Wed, 09 Oct 1996 17:09:43 -0400
1996-97 "Third Tuesdays" Seminar Series Supported in part by the National Science Foundation Division of Networking and Communications Research Infrastructure FREE AND OPEN TO THE PUBLIC Tuesday, October 15, 1996 4-6 p.m. Room 405 Marvin Center, 21st & H St. NW, Washington, DC COMMERCE ON THE INTERNET: EMERGING MODELS Speaker: Professor Donna Hoffman, Associate Professor of Management and Co-Director of Project 2000 at the Owen Graduate School of Management, Vanderbilt University Commentators: Professor Elias G. Carayannis, Department of Management Science, George Washington University Professor Salvatore Divita, Department of Marketing, George Washington University Summary: Tapping the enormous potential of the Internet as a commercial medium and market is proving to be challenging. It is important to note that many-to-many computer-mediated environments, such as the Web, represent a fundamentally different environment for marketing activities compared to traditional media. Further, there are two broad categories of behavior that consumers engage in during time spent on the Web: goal-directed and experiential behavior. In this talk, I will discuss the strategic implications of these differences in media models and behavior types for commerce in Cyberspace.
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