IP: 27 million gave up?

[Dave Farber <farber () cis upenn edu>]

> To: farber () cis upenn edu
> From: edyson () edventure com (Esther Dyson)
> Subject: 27 million gave up?
> Date: Sat, 4 Dec 1999 19:31:04 -0500
>
> This needs some elucidation. Were these 27 million people active users? or
> people who tried it once? Why did they stop? Did they move to a new job
> without internet access?  Were they concerned about privacy? Could they no
> longer afford the fees?
>
>
> "Report: Growth of New Web Users Sinks"
> USA Today (12/03/99) P. 1B; Davidson, Paul
>
> A new report from Cyber Dialogue finds that Internet retailers
> may be forced to expand their marketing efforts to attract new
> Internet users, renew efforts to retain existing customers, and
> increase their revenues due to the sluggish growth of the U.S.
> Internet-using population.  The growth rate of adult Internet
> users declined from 58 percent during the first half of 1998 to
> 13 percent during the first half of this year, the report says.
> The report predicts that roughly half of all U.S. adults will use
> the Internet by 2003.  Adults with low or moderate levels of
> income are not making the jump to cyberspace in large enough
> numbers, a major cause for the slowdown, the report finds.
> Widespread availability of broadband services is the key to
> luring these non-participants, says Cyber Dialogue analyst Tom
> Miller.  The report also shows that roughly a third of those
> surveyed say they do not need the Internet.  Further, 27 million
> adults gave up using the Internet this year, according to the
> report.
>
>
> Esther Dyson                    Always make new mistakes!
> chairman, EDventure Holdings
> chairman, Internet Corp. for Assigned Names & Numbers
> edyson () edventure com
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