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IP: CDT launches consumer campaign against DoubleClick's double-cross
From: Dave Farber <farber () cis upenn edu>
Date: Wed, 02 Feb 2000 06:30:38 -0500
CDT launches consumer campaign against DoubleClick's double-cross February 1, 2000 - Today, CDT launched an online campaign against DoubleClick's effort to create a system to track individual identities and actions online and tie them to offline behavior. With the slogan "I Will Not Be Targeted," CDT unveiled a new Web site, http://www.cdt.org/action/doubleclick.shtml, where individuals can: 1) Opt-out of Doubleclick's profiling activities; 2) Send an email to Doubleclick's CEO objecting to the tracking; and, 3) Send an email to Doubleclick's member Web sites telling them not to sell or disclose individual identities to Doubleclick. Deirdre Mulligan, CDT Staff Counsel, urged Internet users to reassert control over their data. Mulligan said, "You may have already been double-crossed by DoubleClick or you may be next in line. In either case, if you care about your privacy and want to surf the Web without your every move being recorded in a giant database connected to your name, its time to opt-out of DoubleClick's profiling." Mulligan added, "When a site discloses your identity to Doubleclick, the final piece of a comprehensive tracking system falls into place. Once Doubleclick knows who you are, it can tie information about your use of the Web garnered through its "cookies" to information about your offline habits. Opt-out is not a perfect solution to privacy concerns online, but it's something you can do right away and we've tried to made it quick and easy with our online resource." A Policy Post further describing DoubleClick's tracking program and CDT's new consumer opt-out resource will be coming out later today.
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- IP: CDT launches consumer campaign against DoubleClick's double-cross Dave Farber (Feb 02)