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IP: Digimarc introduces interactive coffee cups
From: Dave Farber <farber () cis upenn edu>
Date: Wed, 25 Oct 2000 19:38:07 -0400
To: farber () cis upenn edu From: edyson () edventure com (Esther Dyson) Subject: Digimarc introduces interactive coffee cups Date: Wed, 25 Oct 2000 16:59:44 -0400 I thought this was one of those wonderful jokes, carried out without the crack of a smile, but I think it may be real. EstherReturn-Path: <srennie () ca webergroup com> From: srennie () ca webergroup com X-Lotus-FromDomain: WEBER To: srennie () ca webergroup com Date: Tue, 24 Oct 2000 16:40:11 -0700 Subject: Digimarc introduces interactive coffee cups Content-Disposition: inline Digimarc will announce on Wed., Oct. 25 that they are embedding java jackets with invisible digital watermarks to link coffee cups to popular consumer Internet destinations such as Yahoo!, WineShopper and WebMiles. Coffee drinkers simply hold the cup up to an image capture device such as a Web camera attached to their PC and are whisked to exclusive online content, opportunities to buy, coupons, etc. Coffee sleeve manufacturer BriteVision will distribute 4 million digitally watermarked sleeves per month to a nationwide network of 1200 cafes in 40 metropolitan areas. Since the coffee sleeve often sits on a consumer's desk adjacent to the PC, the opportunity for an effective call to action is unprecedented. What's more, specialty retail coffee drinkers are ideal targets for an Internet-enabled advertising vehicle. Not only do they tend to be early technology adopters, but they shop online twice as frequently as the average consumer. Digimarc MediaBridge software allows Web cameras to read the digital code in a digitally watermarked coffee sleeve. The software then launches a browser, instantly connecting the user to opportunities to learn more and buy directly on the Internet. A 'D' symbol on the sleeve indicates that it is Internet-enabled. Consumers can also find Digimarc MediaBridge watermarks in magazines and direct mail pieces. If you're interested, I can connect you with executives from Digimarc, BriteVision and their customers. Please contact me at 503-552-3748 orsrennie () webergroup com. Thanks.Regards, Stephen Rennie The Weber Group for Digimarc 503-552-3748 srennie () webergroup com ___________________________________ FOR IMMEDIATE RELEASE BriteVision Media to Link Coffee Sleeves to Relevant Web sites with Digimarc MediaBridge Technology Patrons of 1200 retail cafes nationwide will have access to exclusive Web destinations by presenting their daily lattes to a Web camera Tualatin, Ore. -- October 25, 2000 -- Digimarc Corporation (NASDAQ:DMRC), theworld leader in digital watermark technology and applications, today announced that BriteVision Media will embed coffee sleeves with imperceptible digital watermarks, allowing the sleeves to become direct portals to specific Web pages. Digimarc MediaBridge software allows consumers to access the Web by showing digitally watermarked items, like coffee sleeves, to an image capture device, such as a Web camera or scanner attached to their computers. When the Web camera reads the digital code in a digitally watermarked coffee sleeve, the software will launch a browser, instantly connecting the user to opportunities to learn more and buy directly on the Internet. A 'D' symbol located on the sleeve will indicate that it is Internet-enabled. "Digimarc MediaBridge provides our clients with a revolutionary out-of-home advertising opportunity that eliminates the need for a consumer to remember a URL," said Brian Morrison, CEO of BriteVision. "Since the coffee sleeve oftentimes sits on a consumer's desk adjacent to the computer monitor, the opportunity for an effective call to action is unprecedented. What's more, specialty retail coffee drinkers are ideal targets for an Internet-enabled advertising vehicle. Not only do they tend to be early technology adopters, but they spend money online almost twice as frequently as the average consumer." BriteVision distributes over four million coffee sleeves per month to a nationwide network of 1200 cafes in 40 metropolitan areas. The sleeves feature advertising from clients such as Yahoo!, Citysearch, Half.com, and Wineshopper. "The relationship with BriteVision brings Digimarc MediaBridge to a technologically savvy, professional audience," said Indra Paul, Digimarc MediaBridge general manager. "This agreement provides a value-add for BriteVision's advertising clients and also diversifies the reach of Digimarc's technology in the marketplace. A more widely distributed application imparts intrinsic benefits to other industries as well; namely, PC camera manufacturers." Consumers can access and experience Digimarc MediaBridge by downloading the free reader software at http://www.digimarc.com/secure/index.shtml. The software is approved for use with PC cameras from Intel, IBM, Creative, 3Com and Philips. "The exponential growth of the PC camera market has outstripped expectations thanks, in part, to new applications like Digimarc MediaBridge," said Ron Glaz, IDC industry analyst. "Worldwide, more than 11 million cameras will ship in 2000 -- an increase of 300 percent from 1999. By 2004, that number will be more than 44 million. PC bundling and new camera applications are the phenomena that are driving market growth." Digimarc MediaBridge launched earlier this year and can now be found in publications such as Popular Mechanics, Smart Money and Good Housekeeping. Digimarc is creating an inherent, persistent digital identity for all media content through imperceptible digital code that can be embedded in any analog or digital material. About BriteVision Media BriteVision Media places advertising on coffee sleeves, then distributes throughout the BriteVision Cafe Network of over 1,200 specialty retail cafes nationwide. Clients such as Yahoo!, Citysearch and WebMiles can target the specialty coffee drinker by geography, household income, or consumer type in order to maximize advertising efficiency. BriteVision also offers packages which focus on reaching college students, airports and "on the go" business workers. About The BriteVision Cafe Network BriteVision Media aggregates customer information from each of its cafes, delivering advertisers the unique ability to target media to specific consumers in the offline world. The company maintains a direct relationship with each of its member cafes in order to offer clients the ability to effectively reach the most sensible consumer target audience. Targeting can be done by Geography, Students, Business/Professionals, Leisure Travelers, Household Income. For more information about BriteVision Media, please visit the Web site at www.britevision.com or contact Brian Morrison at 415-531-4444. About Digimarc Digimarc Corp., based in Tualatin, Ore., (NASDAQ: DMRC) is the world leader in digital watermark technology and applications. Digimarc is creating an inherent, persistent digital identity for all media content through imperceptible digital code that can be embedded in any analog or digital material. The company has established three business units to focus on diverse media applications. Digimarc Media Commerce watermarking solutions enable protection and tracking, and also facilitate e-commerce of digital images, audio, and video. Digimarc Secure Documents provides anti-counterfeiting solutions to deter unauthorized PC-based reproduction of valuable documents such as financial, identification and product packaging. Digimarc MediaBridge - a fundamentally new way for consumers to access the Internet - allows printed materials to become direct portals to relevant destinations on the Internet. Digimarc's vision is to become a standard feature of all media content. For more information about Digimarc, please visit our Web site at www.digimarc.com This release contains forward-looking statements that are subject to risks and uncertainties. Although Digimarc Corporation believes that the expectations reflected in its forward-looking statements are reasonable, actual results could differ materially from those expectations. Important cautionary statements and risk factors that would affect actual results are discussed in materials filed by Digimarc Corporation with the Securities and Exchange Commission. Digimarc is a registered trademark and MediaBridge is a trademark of Digimarc Corporation. All other trademarks are the property of their respective owners. ###HIGH-TECH-FORUM, BARCELONA, NOVEMBER 1 TO 3 http://www.edventure.com/htforum2000.html Esther Dyson Always make new mistakes! chairman, EDventure Holdings chairman, Internet Corp. for Assigned Names & Numbers edyson () edventure com 1 (212) 924-8800 -- 1 (212) 924-0240 fax 104 Fifth Avenue (between 15th and 16th Streets; 20th floor) New York, NY 10011 USA http://www.edventure.com http://www.icann.org PC Forum: 25 to 28 March 2001, Scottsdale (Phoenix), Arizona
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- IP: Digimarc introduces interactive coffee cups Dave Farber (Oct 25)