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IP: DSL Prime SBC to Hollywood: Pay us


From: David Farber <dave () farber net>
Date: Tue, 28 Aug 2001 17:54:17 +1000



Date: Mon, 27 Aug 2001 19:30:56 -0400
From: Dave Burstein <dave () dslprime com>
http://www.dslprime.com/News_Articles/Subscribe_/subscribe_.html

Sony and the rest of Hollywood plan to distribute movies on the
net. SBC plans to block anyone distributing movies without giving
SBC a major cut. SBC's "Contract Killer" is circulating, keeping
ISPs off of SBC's video speed channel to the home.  Verizon is
taking the opposite approach, with Tom Tauke promising "If you're
a content provider or ISP, you'll have open access to our
network, with non-discriminatory treatment, terms and
conditions."

Hollywood now has extraordinary incentive to bring their lobbying
power into play, starting by blocking the Bells move to eliminate all
regulation in D.C., Tauzin-Dingell.

Mike Powell can immediately take two actions:

 Enforce ordinary truth-in-advertising and anti-fraud laws,
 requiring SBC (and the other providers) to reliably deliver the
 1.5 meg speeds promised.

 Make sure ISPs and content providers can connect at those
 advertised speeds, without unreasonable tolls. This open
 access at the edge is the only practical way to have a network
 running at 1.5 meg. Full-screen video requires about 1
 meg, and that's the real definition of advanced services.

Who controls the fast Internet will be a leading freedom of speech
issue for the next decade. Our report on SBC, Verizon, and how to
ensure the future is below.

Verizon: We'll be open Tom Tauke, a ex-congressman, is Verizon's lead
in D.C. We will, of course, wait for the details, but we applaud the
principles he articulated:

"As we change our networks to offer broadband, we're assuring every
competitive carrier that they can either resell our services or use
out network facilities to get access to any customer.

- If you?re a content provider or ISP, you'll have open access to our
network, with non-discriminatory treatment, terms and conditions.

· If you're a consumer, you'll have access to more affordable
broadband connections as mass deployment drives down the price points
to more reasonable levels.

· If you?re sitting on the next great ?killer app,? you?ll have access
to the kind of mass market the broadband world has been waiting for.

· And no matter who you are or what your role in the digital economy,
you?ll finally have access to the next generation of innovative,
life-enhancing services, content, software -- all made possible by the
power of broadband.

Verizon wants to be part of this revolution. For millions of
households and businesses, our networks can be the infrastructure that
carries the next wave of the Internet revolution into their lives."

SBC "Contract Killer" means they want control That is clearly their
strategy - block incoming video by refusing quality of service, but
provide that quality to controlled "value-add" services that pay them
well. The cable guys call this a "walled garden", but I think walls
like that resemble a prison - or the old East Berlin. The network
designs, wall street statements, public plans, official testimony -
and many not for attribution comments - have made the conclusion
unmistakable. The telcos (SBC in the lead) want to erect toll barriers
on the net, making "MovieFly" and other video programming impossible
to deliver without large payments to the telcos.

Frontpage headlines covered when Time Warner dropped Disney from
cable systems, as they should, and politicians screamed. But most
decisions are hidden - I was the only reporter asking questions at
an FCC hearing where SBC claimed that projects like MovieFly were
economically impossible if they were to build Project Pronto. The
studios are big enough to fight back, but we all must fight to
make possible other voices who can create video channels - your
church, college football team, local town, professional
association, preferred language, political beliefs.

Americans watch television far more than they read. As technology
brings down the cost of delivering video, access to the fast internet
pipes will become a crucial freedom of speech issue.  This is far more
than an obscure business dispute, although I too think it crucial to
keep ISPs alive. It also is essential to the business plans of anyone
in TV and video. Craig Barrett of Intel and Steve Ballmer of Microsoft
both recently identified the slow growth of the fast net in the US as
devastating. Korea and Canada are already far ahead, and Japan and
Germany look to be on track to pass us in the next year and accelerate
from there.

ISPs to SBC: Let us stay alive!
The California and Texas ISP Associations are up in arms, as their
members are fighting for their continued existence. We have been
reporting for over a year that the bells have priced ISPs out of the
industry, charging them a "wholesale" rate of $30-35, more than Bell
Canada charges at retail, and nearly twice what Deutsche Telekom is
charging ($18 or less). The result has long been clear - rhetoric
about open access and a consumer choice of ISPs was hollow. But ISPs
been unable to get together to fight back - bringing them into an
association has been like herding cats. So they have been dying, one
by one, with bleak prospects for all as the Internet moves to
broadband.

SBC is planning to offer services over DSL they have been
specifically denying to the FCC are possible. John Britton of SBC
told TechTV "ISPs will continue to be the access point to the
Web, but there are going to be emerging, non-Internet broadband
applications, such as entertainment offerings like movies on
demand and interactive games," Britton said. "The DSL customer
will not just have the Web Channel One, but they'll have Channel
Two movies on demand, Channel Three interactive games, and who
knows where it will all grow from there." Video, of course,
requires a reliable service speed - the service would be
unmarketable if congestion caused significant dropouts. That
reliable service is exactly what SBC has been telling regulators
it cannot provide to competitors through Project Pronto.  The
result - no competition in advanced services over the phone
network.

In reality, today's DLC/remote terminals can be ordered with
enough capacity to offer reliable, non-blocking service, at
virtually the same installed price. SBC's Pronto suppliers could
easily deliver a unit that would allow competitors to also offer
video, high speed gaming, and voice. Their refusal to install
such a system will cripple their own offerings promised above,
per discussion with their own network people, and so we have to
assume they plan to upgrade. Means their current equipment
decisions are stupid (field upgrades are much more expensive),
they are lying about their service intentions, or they are
deliberately designing Pronto to rule out competition. We do not
believe SBC is stupid.

Editorial: Powell, don't let them choke the Internet

Mike Powell, FCC chair, last year told me he expects the net to enable
more program diversity and competition in the next few years. I
replied it won't happen if the current plans to erect toll booths on
the Internet are blocked, and he said he hopes that not how things
would work out. Video requires reliable speeds of about one meg,
easily delivered to most DSL customers.

Here's some practical ways for Powell and others to make the future
work:

* Enforce ordinary truth-in-advertising and anti-fraud laws against
  deceptive broadband providers. They all advertise and promote their
  internet services, and claim high speeds. In SBC's case, 1.5M or
  6M. Of course they can't guarantee the speed of the Internet (or
  break the laws of physics for long connections). They can and should
  be required to actually deliver those speeds through their
  networks. The original Pronto specifications, according to an
  official SBC spokesperson, were to "reliably deliver the 1.5 and 6
  meg"

* Allow others to connect at their network speed. They cannot meet
  the legal requirement to deliver the speeds advertised without
  defining points at which they will accept traffic at that
  speed. They must define points where others - ISPs, Sony's MovieFly
  video service, Akamai - can provide the content at that speed. It is
  simply deceptive advertising to speak of high-speed Internet and not
  accept traffic at that speed. If the telcos create such peering
  points, others will bring the traffic to them - and share the cost.

* Carefully monitor prices in near-monopolies. Enforce anti-trust. As we
  write above, a key obstacle to competition is the prices of the
  unbundled elements necessary to purchase from the phone
  companies. They have been set at levels that make competition
  difficult or impossible in most cases. This is clear in DSL, where
  ISPs dealing with the telcos are charged wholesale prices for DSLAM
  access that are twice as high as Germany and more than Bell Canada's
  retail charge including ISP service. Result - three years of
  rhetoric from the bells about "open access", but they control 90% or
  so of the ISP customers.

* Hold hearings to get the hidden facts. An FCC hearing this spring
  provided the facts that made this reporting possible, where SBC
  provided answers they had previously refused to reporters. "You'll
  never get any information from SBC" I was told separately by the
  telecom reporters of two of America's most respected newspapers, and
  this is information we need to know to make public policy. SBC is
  not the only company hoping the world makes decisions based on lies
  in their press releases - the real information is very hard to
  find. SBC is not evil incarnate, nor are the other companies in this
  business necessarily better.

* Reporters should do their jobs and get the information anyway. I know
  how hard it is to find information the companies are trying to hide,
  but often it's available. I found my absolute confirmation that SBC
  would not provide outside ISPs service at an FCC hearing on remote
  terminals, where they testified they could not reliably deliver even
  half the 1.5 meg speed advertised. A month later, SBC widely briefed
  the press on how they themselves would be offering video reliably
  delivered at rate they claimed was impossible.

Copyright 2001 Dave Burstein. Volume 2, #40 August 24, 2001 DSL Prime
is free - pass it on. Brief excerpts may be reproduced if credit is
given and a copy sent to us. We are journalists, not investment
advisers; invest at your own risk and do further research.



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