Interesting People mailing list archives

IP: Metricom's failure, new technology, etc....


From: David Farber <dave () farber net>
Date: Sat, 15 Dec 2001 13:56:55 -0500

To: dave () farber net
Subject: Metricom's failure, new technology, etc....
Date: Sat, 15 Dec 2001 09:03:56 -0500
From: "Mike O'Dell" <mo () ccr org>


Scale is important, or at least the customers told Metricom that.
Time and again, customers told Metricom that pervasiveness of
service was a critical buying decision, hence the interest in
doing a large roll-out.  the larger footprint also means you
have more potential customers to sell to.

My take on the Metricom problem is that it was a classic geek failure.
the technology was great, and the ops planning and execution was
pretty good, too, given all the challenges.

the problem is that Metricom would have trouble giving away gold
bricks on a streetcorner.  they never figured out how to sell
the service, and then, when they announced Ricochet-II, they
tried a channel model which would normally have improved matters
a great deal. the rub, however, was that the channel parteners
they teamed with didn't know anymore about selling the service
than Metricom did.  folks talked a good story and were probably
quite earnest in their interest, but the collective clue density
on the business development side of Metricom and its channel
partners was "insufficient to support Human life".

Metricom was never about "Internet Time" - they struggled for
quite a while. Metricom's problems were the same that every
company faces that has a real product: how do we get to the
people who want and need the product?

The Metricom network architecture was extremely compelling
and, i think, one of the few that ultimately makes sense.
the radios were quite good given the technology they had to
work with and the system constraints.

Oh well.

        -mo

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