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IP: re herring Microsoft giveth, but not much


From: David Farber <dave () farber net>
Date: Thu, 12 Jul 2001 03:27:20 -0400



Catch of the Day: Microsoft giveth, but not much

Microsoft wants to show a willingness to bargain on the
settlement terms of its antitrust suit. That is the stated
intent behind the company's announcement Wednesday that it
will allow PC vendors (and users) to uninstall Internet
Explorer from Windows XP and also will allow PC makers to
put their own icons on the new Windows desktop.

The icon concession is a good thing for PC vendors, as it
allows them to differentiate their offerings and showcase
their "value-add" by putting their own applications in the
position where new users are most likely to see them. It's
also good for software developers.

The Internet Explorer concession, however, is only symbolic.
It's what the antitrust suit wanted, but it's too late.
Sure, a vendor could replace IE with Netscape or another
browser, but there's no longer a clear user advantage to
such a swap (Windows without IE would be a value-minus), and
the development costs for a new competitive product would be
prohibitive.

More importantly, Windows Media Player and MSN are still
cemented into the operating system's user interface, and
these are products that do have serious threats: RealPlayer
and AOL. Microsoft still knows how to protect its
weaknesses.

- Rafe Needleman
  rafe-needleman () redherring com



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