more on Staples: Driving Down the Highway, Mourning the Death of American Radio

[Dave Farber <dave () farber net>]

------ Forwarded Message
From: Jonathan B Spira <jspira () basex com>
Date: Sun, 08 Jun 2003 14:18:40 -0400
To: dave () farber net
Subject: Re: [IP] Staples: Driving Down the Highway, Mourning the Death of
American Radio


Dave 

I am doing research on Digital Music, which will look at the advent of
satellite radio (such as Sirius and XM in the U.S.) and MP3, and how both
have changed listener habits.

The so-called death of American radio is somewhat exagerated, although Brent
Staples, the author, is correct when he analyzes the sheer blandness of
"corporate" FM radio.  All a listener has to do is switch from FM to
satellite, and the problems which Staples outlines are, for all intents and
purposes, gone. 

Although an early adopter market at this time, satellite radio is
personalizing the listening experience and giving listeners what they really
want, rather than what is determined by a corporate playlist.

Sirius' stream jockeys are experts in their genre, not talking heads.  The
range and depth of Sirius' and XM's programming is unparalleled, with music
ranging from rock, pop and R&B to jazz, classical and country.  Some
recordings are made in Sirius' studios in Rock Center.  And underserved
markets - or those missing an entire genre, such as the New York metro area
when it comes to country music - are far better served by this type of
service.  

/s/ Jonathan 

Jonathan B. Spira
CEO and Chief Analyst
Basex
E-mail: jspira () basex com
Tel: +1 (212) 725-2600 x113

Assistant: Mariko Kato
E-mail: mkato () basex com
Tel: +1 (212) 725-2600 x141

www.basex.com
_______________________


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