Quantifying SiteFinder Traffic

[Dave Farber <dfarber () cs cmu edu>]

> Delivered-To: dfarber+ () ux13 sp cs cmu edu
> From: "Ben Edelman" <edelman () law harvard edu>
> To: "'Dave Farber'" <dfarber () cs cmu edu>
> Subject: Quantifying SiteFinder Traffic
> Date: Sat, 20 Sep 2003 12:44:30 -0400
> X-Mailer: Microsoft Outlook, Build 10.0.4510
> Importance: Normal
>
> Dave,
>
> IP readers may be interested in a sense of just how much traffic VeriSign is
> receiving from its SiteFinder service.  Alexa, with its Alexa Toolbar and
> associated traffic tracking services, makes it easy to find out:
>
> <http://www.alexa.com/data/details/traffic_details?q=&url=verisign.com>
>
> The highlights --
>
> Over the past three months, taken as a whole, Verisign had traffic rank
> 1,559.  But today its traffic rank is 19 -- meaning, at least among Alexa
> users (who are generally representative of web users), the verisign.com
> domain has suddenly become joined the top 20 sites, measured by page views.
>
> VeriSign's climb is even more notable when reckoned in "reach" -- proportion
> of users who visit the site at least once.  Measured in this way,
> verisign.com is now in position 9 -- meaning there are only eight sites on
> the web that more users visit in a given day.
>
> All that said, users don't tend to stay on verisign.com for long.  Notice
> page views rank of 45, far below the traffic rank, meaning that users tend
> to stay on other sites for a longer duration (more page views) than on
> verisign.com.
>
>
> Ben Edelman
> Berkman Center for Internet & Society
> Harvard Law School
> http://cyber.law.harvard.edu/edelman

-------------------------------------
You are subscribed as interesting-people () lists elistx com
To manage your subscription, go to
 http://v2.listbox.com/member/?listname=ip

Archives at: http://www.interesting-people.org/archives/interesting-people/