They Come to Praise the Carb, Not Bury It (or we will sue you!! djf)

[Dave Farber <dave () farber net>]

> They Come to Praise the Carb, Not Bury It
>
> February 4, 2004
>  By SHERRI DAY



 <snip>

After discovering last month that concerns about
carbohydrates had cut orange juice consumption by 5 percent
over the last two years, the Florida Department of Citrus
decided to introduce a $1.8 million advertising and
marketing campaign to promote the benefits of oranges. The
agency plans to position orange juice as a "smart"
carbohydrate, playing up the health benefits associated
with oranges.

The group has also been writing letters to media companies
and diet gurus that it says have unfairly put oranges in an
unfavorable light, and has indicated that it might file
some lawsuits accusing defendants of defaming the fruit.


<snip>


http://www.nytimes.com/2004/02/04/business/04food.html?ex=1076907890&ei=1&en=69bbf93c3613155b



-------------------------------------
You are subscribed as interesting-people () lists elistx com
To manage your subscription, go to
 http://v2.listbox.com/member/?listname=ip

Archives at: http://www.interesting-people.org/archives/interesting-people/