Interesting People mailing list archives
The Chaos Scenario
From: David Farber <dave () farber net>
Date: Sun, 10 Apr 2005 16:19:54 -0400
------ Forwarded Message From: Andreas Ramos <andreas () andreas com> Reply-To: Andreas Ramos <andreas () andreas com> Date: Sun, 10 Apr 2005 12:40:34 -0700 To: <dave () farber net> Subject: Re: [IP] The Chaos Scenario TV advertising is the puppy that outgrew the doghouse and took over the house. TV is dependant on TV advertising, but what will happen to TV if we find the ads don't work. Two useful articles on this issue of TV advertising: Ken Auletta wrote about the serious problems in the TV advertising model. TV advertising, a $500 billion market, was based on the three-networks/90% market saturation of the 1950s (50 years ago!). Ad execs agree it doesn't work anymore. See The New Yorker, March 28, 2005, p. 34 (not online). This week's NYT Magazine's cover story on how to quantify the effectiveness of TV advertising (and the business and cultural implications if that can be done): http://www.nytimes.com/2005/04/10/magazine/10NIELSENS.html? yrs, andreas www.andreas.com ------ End of Forwarded Message ------------------------------------- You are subscribed as lists-ip () insecure org To manage your subscription, go to http://v2.listbox.com/member/?listname=ip Archives at: http://www.interesting-people.org/archives/interesting-people/
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