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Broadband over Powerline company PPL calls it quits b ut a telecomcompany pushes on in Virginia.
From: "David Farber" <dave () farber net>
Date: Wed, 19 Oct 2005 10:47:48 -0800
_______________ Forward Header _______________ Subject: Broadband over Powerline company PPL calls it quits but a telecomcompany pushes on in Virginia. Author: "Robert J. Berger" <rberger () ibd com> Date: 19th October 2005 4:44:08 am End of Internet over power lines? PPL calls it quits but a telecom company pushes on in Virginia. By Sam Kennedy Of The Morning Call October 16, 2005 http://www.mcall.com/business/local/all- broadbandoct16,0,4487727.story?coll=all-businesslocal-hed PPL Corp. announced this month that it was giving up on the futuristic technology that provides high-speed Internet access, or broadband, through electrical wires and power outlets. A day later, another company held a news conferrence celebrating the country's first city-wide deployment of that very technology, called broadband over power lines. The company was COMTek, whose focus is telecommunications, and the city was Manassas, Va., a Washington, D.C., suburb with 37,000 residents and 12,500 households — 700 of which are already using the technology to get on line. So which is it? Is broadband over power lines a failed experiment, or does the upstart technology present a real challenge to the two primary sources of residential high-speed Internet access — the cable modem and the digital subscriber line, DSL? PPL of Allentown was widely considered one of the county's leaders in broadband over power lines. Its unexpected announcement seemed a dark omen for a technology that the head of the Federal Communications Commission once proclaimed to be ''within striking distance of becoming the third major broadband pipe into the home.'' But PPL never said the broadband service didn't work. The company came to the conclusion that it wasn't profitable. It couldn't charge a high enough price in the face of stiff competition from cable and telephone companies, and its pool of potential customers — 1.3 million Pennsylvania electricity customers — was too small. ''The economies of scale wouldn't work,'' PPL spokesman Jim Santanasto said. Manassas represents a very different business model. The city's electric grid is, unlike PPL's, publicly owned. COMTek, the city's partner on the project, is a telecommunications company, not an electric utility. And, COMTek used one broadband-over-power lines technology while PPL relied heavily on another. Manassas joined forces with COMTek — a Chantilly, Va., company whose formal name is Communications Technologies Inc. — in July of 2004. The city's utility staff makes the necessary changes to the electric grid, such as installing couplers and repeaters, while COMTek maintains the servers that enable e-mail and Web hosting. COMTek also handles the marketing and customer service. The arrangement allows the city and the company to focus on their respective strengths. COMTek, a private company with annual revenues of about $75 million, owns an Internet service provider on the Virgin Islands and provides telecommunications services to the U.S. government. PPL, on the other hand, ventured into an entirely new business when it first offered its broadband service in Whitehall Township and Emmaus two years ago. In a news release last month, Rick Nicholson, vice president of research for Energy Insights of Framingham, Mass., predicted that broadband over power lines growth would be limited by, among other factors, ''a lack of utility expertise in running commercially successful consumer telecom businesses.'' PPL, which last year expanded its broadband trials to parts of Bethlehem, Upper Macungie Township and Hanover Township, Northampton County, experimented with two forms of the technology. One allows customers to connect to the Internet anywhere in their homes by plugging a portable modem into a power outlet. The other works like the wireless hot spots common in airports, hotels and cafes: The Internet signal — sent from a transmitter attached to a medium-voltage power line outside — is carried to the computer on radio waves. Over time, PPL came to favor the wireless approach. COMTek, one the other hand, adopted the power outlet approach. Walter Adams, vice president of new technology for COMTek, said the power outlet approach offers several advantages. First, it can be used in neighborhoods with below-ground utilities, whereas the wireless method relies on the availability of telephone poles. Second, it eliminates the problem of interference, since it does not require a line of sight between a telephone pole-mounted transmitter and the customer's house. And lastly, it doesn't require professional installation; all the customer needs is a modem, which can be delivered through the mail. What's more, Adams said, PPL, with annual revenues of nearly $6 billion, had relatively little to gain from broadband over power lines. But the company did have something to lose — its good name. PPL's electric utility consistently scores high in customer service surveys. Technical difficulties and other problems associated with its broadband service could hurt the company's hard-earned reputation. ''Utilities are risk averse. If it's not a home-run, it's not something they're likely to stick with,'' Adams said. Which is not to say the Lehigh Valley will never have broadband over power lines. While COMTek partnered with a public utility in Manassas, the company is planning similar projects with private utilities elsewhere. COMTek has to yet make a profit on its broadband-over-power-lines initiative. But, should its business model prove viable, the company might even make a pitch to PPL someday, Adams said. It's an offer PPL spokesman Santanasto said his company would be willing to entertain, ''as a matter of good business practice.'' --- Robert J. Berger - Internet Bandwidth Development, LLC. Voice: 408-882-4755 eFax: +1-408-490-2868 PGP Key: http://www.ibd.com/html/rbergerPublic.gpgkey http://www.ibd.com ------------------------------------- You are subscribed as lists-ip () insecure org To manage your subscription, go to http://v2.listbox.com/member/?listname=ip Archives at: http://www.interesting-people.org/archives/interesting-people/
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- Broadband over Powerline company PPL calls it quits b ut a telecomcompany pushes on in Virginia. David Farber (Oct 19)