Interesting People mailing list archives
one percent market share, Re: All hail the new iPhone
From: David Farber <dave () farber net>
Date: Fri, 12 Jan 2007 15:31:26 -0500
Begin forwarded message: From: Ed Gerck <egerck () nma com> Date: January 12, 2007 3:18:20 PM EST To: dave () farber net Cc: ip () v2 listbox com Subject: one percent market share, Re: [IP] All hail the new iPhone David, I was surprised with Steve Jobs' market argument for reaching Apple's sales goal for the iPhone. He justified selling 10 million iPhone/year by saying that it was only 1% of the market (dominated by tough players, he said).Well, using very low percentages to make a very high number more credible is an old trick, and a well-known bad example in marketing 101, that a lot of
investors are rightfully wary of (even Steve's clicker did not like it).But 10 million units of new hardware + software per year, with no customer
support or warranty service in place, is still a very high number -- very low percentage or not. Furthermore, what is Apple experience in selling 10 million units of anything, not mention anything as complex as a combination of "phone + iPod + Internet interface"? Just selling and servicing 10 million iPods would be a challenge, one might think. I wonder what IP'ers would think. BTW, perhaps a nice result of the iPhone is that Mac users may now finally get a new version of Safari. Last update: Version 2.0.4 (419.3), (c) 2005. Best, Ed Gerck ------------------------------------------- ----------------------------------------------------------------------- You are subscribed as lists-ip () insecure org To manage your subscription, go to http://v2.listbox.com/member/?listname=ipArchives at: Archives: http://archives.listbox.com/247/
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- one percent market share, Re: All hail the new iPhone David Farber (Jan 12)