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This Is Your Brain On Politics
From: David Farber <dave () farber net>
Date: Fri, 29 Jun 2007 11:19:26 -0400
Begin forwarded message: From: dewayne () warpspeed com (Dewayne Hendricks) Date: June 28, 2007 6:20:20 PM EDT To: Dewayne-Net Technology List <xyzzy () warpspeed com> Subject: [Dewayne-Net] This Is Your Brain On Politics [Note: This item comes from reader Mike Cheponis. DLH] From: Mike Cheponis <mac () Wireless Com> Date: June 28, 2007 2:32:54 PM PDT To: Dewayne Hendricks <dewayne () warpspeed com> Subject: damn good, will demos get it this time/ This Is Your Brain On PoliticsEver wonder why fear-mongering seems to work so well at the polls— while appeals to reason often leave the electorate cold? A new book applies neuroscience to politics to figure out why the Democrats struggle to push the buttons in voters’ brains.
<http://www.msnbc.msn.com/id/19461257/site/newsweek/page/0/> ----------Damn! If demos could talk that THAT it would be a 99 to 1 lopsided victory...
I think this is the MOST important finding I've read concerning how candidates need to talk to the electorate.
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- This Is Your Brain On Politics David Farber (Jun 29)