Everything You Need to Know About TV Everywhere

[David Farber <dave () farber net>]

Begin forwarded message:

From: dewayne () warpspeed com (Dewayne Hendricks)
Date: June 24, 2009 7:22:50 PM EDT
To: Dewayne-Net Technology List <xyzzy () warpspeed com>
Subject: [Dewayne-Net] Everything You Need to Know About TV Everywhere

Written by Chris Albrecht
Posted Tuesday, June 23, 2009 at 11:03 PM PT

Everything You Need to Know About TV Everywhere
<http://newteevee.com/2009/06/23/what-you-need-to-know-about-tv-everywhere/ 
>
You’re going to hear the phrase “TV Everywhere,” well, just about  
everywhere tomorrow. As Om reported earlier this evening, Comcast and  
Time Warner Inc. (not Time Warner Cable) are holding press conference  
tomorrow morning to announce they are teaming up to “advance” the TV  
Everywhere initiative. Ooh! Sounds so official. We’ll be on the call  
and will give you the skinny afterwards. If you’re a regular NTV  
reader, you know all about TV Everywhere and so-called authentication.  
But if you’re a noob, here’s what you need to know.

What is this “TV Everywhere?”

	• TV Everywhere is an authentication system whereby certain premium  
content (TV shows, movies, etc.) are available online — but only if  
you can prove (or “authenticate”) that you have a subscription to a  
multi-service operator (e.g. cable, satellite, telco TV).
	• The TV Everywhere moniker is from Time Warner. Up until now,  
Comcast had been using “OnDemand Online” as for its authentication  
plans.
What does TV Everywhere mean for me?

	• Well, it means a couple things. The companies behind TV Everywhere  
like to say that it will open up new content from cable networks that  
previously hasn’t been available online, which is true. But if you  
want to enjoy that content, as noted earlier, you’ll have to prove  
that you have paid for it.
What kind of new content?

        • Good question. Don’t know yet. Come back tomorrow.
Why is TV Everywhere being created?

	• Cable companies pay big chunks of money to cable networks (USA,  
MTV, FX) to carry their programming. Comcast and its ilk are none too  
happy when these networks then turn around and put said content on the  
Internet for free — and run ads!

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