Interesting People mailing list archives
Bold Promises Fade to Doubts for a Trump-Linked Data Firm
From: "DAVID FARBER" <dfarber () me com>
Date: Mon, 06 Mar 2017 11:59:58 -0500
Begin forwarded message:
From: Lauren Weinstein <lauren () vortex com> Date: March 6, 2017 at 11:16:30 AM EST To: nnsquad () nnsquad org Subject: [ NNSquad ] Bold Promises Fade to Doubts for a Trump-Linked Data Firm Bold Promises Fade to Doubts for a Trump-Linked Data Firm https://www.nytimes.com/2017/03/06/us/politics/cambridge-analytica.html But a dozen Republican consultants and former Trump campaign aides, along with current and former Cambridge employees, say the company's ability to exploit personality profiles -- "our secret sauce," Mr. Nix once called it -- is exaggerated. Cambridge executives now concede that the company never used psychographics in the Trump campaign. The technology -- prominently featured in the firm's sales materials and in media reports that cast Cambridge as a master of the dark campaign arts -- remains unproved, according to former employees and Republicans familiar with the firm's work. "They've got a lot of really smart people," said Brent Seaborn, managing partner of TargetPoint, a rival business that also provided voter data to the Trump campaign. "But it's not as easy as it looks to transition from being excellent at one thing and bringing it into politics. I think there's a big question about whether we think psychographic profiling even works." - - - --Lauren--
------------------------------------------- Archives: https://www.listbox.com/member/archive/247/=now RSS Feed: https://www.listbox.com/member/archive/rss/247/18849915-ae8fa580 Modify Your Subscription: https://www.listbox.com/member/?member_id=18849915&id_secret=18849915-aa268125 Unsubscribe Now: https://www.listbox.com/unsubscribe/?member_id=18849915&id_secret=18849915-32545cb4&post_id=20170306120011:59F12962-028E-11E7-AF4C-A578A22DBC4C Powered by Listbox: http://www.listbox.com
Current thread:
- Bold Promises Fade to Doubts for a Trump-Linked Data Firm DAVID FARBER (Mar 06)