Interesting People mailing list archives

Repeat Yes, Google Uses Its Power to Quash Ideas It Doesn't Like - I Know Because It Happened to Me


From: "Dave Farber" <farber () gmail com>
Date: Fri, 1 Sep 2017 08:42:06 -0400




Begin forwarded message:

From: Dewayne Hendricks <dewayne () warpspeed com>
Date: September 1, 2017 at 4:35:36 AM EDT
To: Multiple recipients of Dewayne-Net <dewayne-net () warpspeed com>
Subject: [Dewayne-Net] Yes, Google Uses Its Power to Quash Ideas It Doesn't Like - I Know Because It Happened to Me
Reply-To: dewayne-net () warpspeed com

Yes, Google Uses Its Power to Quash Ideas It Doesn’t Like—I Know Because It Happened to Me
By Kashmir Hill
Aug 31 2017
<https://gizmodo.com/yes-google-uses-its-power-to-quash-ideas-it-doesn-t-li-1798646437>

The story in the New York Times this week was unsettling: The New America Foundation, a major think tank, was getting 
rid of one of its teams of scholars, the Open Markets group. New America had warned its leader Barry Lynn that he was 
“imperiling the institution,” the Times reported, after he and his group had repeatedly criticized Google, a major 
funder of the think tank, for its market dominance. 

The criticism of Google had culminated in Lynn posting a statement to the think tank’s website “applauding” the 
European Commission’s decision to slap the company with a record-breaking $2.7 billion fine for privileging its 
price-comparison service over others in search results. That post was briefly taken down, then republished. Soon 
afterward, Anne-Marie Slaughter, the head of New America, told Lynn that his group had to leave the foundation for 
failing to abide by “institutional norms of transparency and collegiality.”

Google denied any role in Lynn’s firing, and Slaughter tweeted that the “facts are largely right, but quotes are 
taken way out of context and interpretation is wrong.” Despite the conflicting story lines, the underlying premise 
felt familiar to me: Six years ago, I was pressured to unpublish a critical piece about Google’s monopolistic 
practices after the company got upset about it. In my case, the post stayed unpublished. 

I was working for Forbes at the time, and was new to my job. In addition to writing and reporting, I helped run 
social media there, so I got pulled into a meeting with Google salespeople about Google’s then-new social network, 
Plus.

The Google salespeople were encouraging Forbes to add Plus’s “+1" social buttons to articles on the site, alongside 
the Facebook Like button and the Reddit share button. They said it was important to do because the Plus 
recommendations would be a factor in search results—a crucial source of traffic to publishers. 

This sounded like a news story to me. Google’s dominance in search and news give it tremendous power over publishers. 
By tying search results to the use of Plus, Google was using that muscle to force people to promote its social 
network. 

I asked the Google people if I understood correctly: If a publisher didn’t put a +1 button on the page, its search 
results would suffer? The answer was yes.

After the meeting, I approached Google’s public relations team as a reporter, told them I’d been in the meeting, and 
asked if I understood correctly. The press office confirmed it, though they preferred to say the Plus button 
“influences the ranking.” They didn’t deny what their sales people told me: If you don’t feature the +1 button, your 
stories will be harder to find with Google.

With that, I published a story headlined, “Stick Google Plus Buttons On Your Pages, Or Your Search Traffic Suffers,” 
that included bits of conversation from the meeting. 

The Google guys explained how the new recommendation system will be a factor in search. “Universally, or just among 
Google Plus friends?” I asked. ‘Universal’ was the answer. “So if Forbes doesn’t put +1 buttons on its pages, it will 
suffer in search rankings?” I asked. Google guy says he wouldn’t phrase it that way, but basically yes.

[snip]

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