RE: Cisco HFR

["Williams, Jeff" <jwilliams3 () tiaa-cref org>]

Peter Galbavy wrote:
> Today's Financial Times in the UK carried a mutli-page (1/3rd or so of 
> each broadsheet page) series of ads for this platform.
>
> Ergh, the worst fluffy "now you can do this" marketing I have seen in 
> quite a while. When will they learn that "bigger, faster, harder" is 
> difficult to PR...
>
> Peter

Given the performance of this box isn't it a bit silly to mass market
advertise it?  At a guess there are only a few dozen companies worldwide
that might need such a machine- so why not go direct to them?  Or is this a
case of 'brand awareness'?  Is it really that important that the population
at large thinks that Cisco gear is at the core of the Internet?  Are
end-users supposed to call their ISP and demand they use Cisco 'cause they
saw a commercial for them?  Just curious... I like their gear, just not
their marketing.

Jeff


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