nanog mailing list archives

Re: Google wants to be your Internet


From: Gadi Evron <ge () linuxbox org>
Date: Sat, 20 Jan 2007 20:25:14 -0600 (CST)


On Sat, 20 Jan 2007, Roland Dobbins wrote:

On Jan 20, 2007, at 11:55 AM, Randy Bush wrote:

the question to me is whether isps and end user borders (universities,
large enterprises, ...) will learn to embrace this as opposed to
fighting it; i.e. find a business model that embraces delivering what
the customer wants as opposed to winging and warring against it.

I believe that it will end up becoming the norm, as it's a form of  
cost-shifting from content providers to NSPs and end-users - but for  
it to really take off, the tension between content-providers and  
their customers (i.e., crippling DRM) needs to be resolved.

There have been some experiments in U.S. universities over the last  
couple of years in which private music-sharing services have been run  
by the universities themselves, and the students pay a fee for access  
to said music.  I haven't seen any studies which provide a clue as to  
whether or not these experiments have been successful (for some value  
of 'successful'); my suspicion is that crippling DRM combined with a  
lack of variety may have been 'features' of these systems, which is  
not a good test.

OTOH, emusic.com seem to be going great guns with non-DRMed .mp3s and  
a subscription model; perhaps (an official) P2P distribution might be  
a logical next step for a service of this type.  I think it would be  
a very interesting experiment.

Won't really happen as long as they stick to a business model which is
over a hundred years old.

I would strongly suggest people with interest in this area watch
Lawrence Lessig's lecture from CCC:
http://dewy.fem.tu-ilmenau.de/CCC/23C3/video/23C3-1760-en-on_free.m4v

But I would like to stay on-track and discuss how we can help ISPs change
from their end, considering both operational and business needs. Do you
believe making such a case study public will help? Do you believe it is
the ISP itself which should become the content provider rather than a
bandwidth service?

        Gadi.


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