RE: [arin-ppml] NAT444 rumors (was Re: Looking for an IPv6naysayer...)

["George Bonser" <gbonser () seven com>]

> From: Jeff Wheeler 
> Sent: Friday, February 18, 2011 8:13 AM
> To: nanog () nanog org
> Subject: Re: [arin-ppml] NAT444 rumors (was Re: Looking for an
> IPv6naysayer...)
>
>
> I suspect Google, Microsoft, and others have already figured out a
> beneficial (to everyone) way to monetize this.  If I'm an ISP with
> working IPv6, and my competitor in a given region is an ISP without
> IPv6, I'd like to advertise to all the end-users of that ISP whenever
> they go to a search engine that sells ads.

One thing they can do, and I would live to see some popular destination
site do this, is to say something like:

"we have this really cool new thing we are rolling out but, sorry, it is
available only via IPv6" or "we will continue supporting all of today's
features on v4 but all new features will be rolled out on v6 only".  

That would result in eyeballs demanding access to that content and
nothing drives innovation like customer demand does.