Penetration Testing mailing list archives
RE: The business/marketing of pen-testing.
From: "Jeff Gercken" <JeffG () kizan com>
Date: Tue, 26 Oct 2004 14:52:07 -0400
Don't use scare tactics. Salesmen prophesizing scenarios of impending doom and catastrophic failures have really hurt the security industry. Rational and quantitative risk analysis is what businesses need. Everyone has vulnerabilities and most know it. You should position yourself as the guy who will enumerate them and assign priority. Also, if you are asked, be open in your methods and tools. Be part teacher and you will be rewarded with trust and loyalty. Anyhow, just my $.02 -Jeff -----Original Message----- From: Aaron Drew [mailto:ripper () internode on net] Sent: Sunday, October 24, 2004 6:20 PM To: pen-test () securityfocus com Subject: The business/marketing of pen-testing. I've had an interest in computer security for some time and I'm now looking at starting a business around it. There are *no* other such businesses in my area but because of this, I'm not sure how to sell my services to potential customers or even what my target market should be (small, medium, or big business). Anyone have any suggestions as to where I could start looking for information on this side of things? ------------------------------------------------------------------------------ Internet Security Systems. - Keeping You Ahead of the Threat When business losses are measured in seconds, Internet threats must be stopped before they impact your network. To learn how Internet Security Systems keeps organizations ahead of the threat with preemptive intrusion prevention, download the new whitepaper, Defining the Rules of Preemptive Protection, and end your reliance on reactive security technology. http://www.securityfocus.com/sponsor/ISS_pen-test_041001 -------------------------------------------------------------------------------
Current thread:
- The business/marketing of pen-testing. Aaron Drew (Oct 25)
- <Possible follow-ups>
- RE: The business/marketing of pen-testing. Jeff Gercken (Oct 26)
- RE: The business/marketing of pen-testing. Randy Golly (Oct 28)