Google Blacklisted BMW.de for "doorway pages"

[Security Lists <securitylists () uniontown com>]

http://news.com.com/2100-1024_3-6035412.html?part=rss&tag=6035412&subj=news

"Google has blacklisted BMW.de after the carmaker violated the search 
giant's guidelines by using a technique that could artificially boost 
its search engine rating, according to a Google engineer."
...
"Cutts explained that when Google's crawlers visited a BMW page, it saw 
blocks of text with repeated key search words such as "neuwagen," which 
means "new car" in German. However, when a user visited the listed page 
they would be automatically redirected to another page 
<http://news.com.com/Mapping+a+revolution+with+mashups/2009-1025_3-5944608.html?tag=nl> 
with less text and more pictures, which was more attractive than the 
page the crawler saw, but would have scored lower in Google's PageRank 
system"

--------------------------
-Mark Coleman


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