Re: Google Blacklisted BMW.de for "doorway pages"

[Anthony Rodgers <Anthony_Rodgers () dnv org>]

Oh! What a tangled www we weave
When first we practice to deceive!

On 6-Feb-06, at 1:07 PM, Security Lists wrote:

> http://news.com.com/2100-1024_3-6035412.html? 
> part=rss&tag=6035412&subj=news
>
> "Google has blacklisted BMW.de after the carmaker violated the search
> giant's guidelines by using a technique that could artificially boost
> its search engine rating, according to a Google engineer."
> ...
> "Cutts explained that when Google's crawlers visited a BMW page, it  
> saw
> blocks of text with repeated key search words such as "neuwagen,"  
> which
> means "new car" in German. However, when a user visited the listed  
> page
> they would be automatically redirected to another page
> <http://news.com.com/Mapping+a+revolution+with+mashups/ 
> 2009-1025_3-5944608.html?tag=nl>
> with less text and more pictures, which was more attractive than the
> page the crawler saw, but would have scored lower in Google's PageRank
> system"
>
> --------------------------
> -Mark Coleman
>
>
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