Re: Spam cube

[Drsolly <drsollyp () drsolly com>]

On Mon, 20 Mar 2006 Valdis.Kletnieks () vt edu wrote:

> On Mon, 20 Mar 2006 12:02:53 GMT, Drsolly said:
>
> > No. If you find that you can't provide what they need, then you go back 
> > to the drawing board, and think about operating in a different area. So, 
> > if you can't do the right sort of word processor, you start to think about 
> > spreadsheets.
>
> What if it costs $40M to do a proper spreadsheet, but $5M to convince
> people your lame-ass word processor that you've already done is what they
> really need?

One of the functions of marketing is to discover that the lame-ass WP you 
were about to write, isn't going to sell. $5m isn't going to convince many 
people to buy a lame-ass WP.

> > The point of the market research is to keep you from making expensive 
> > mistakes by launching products that people don't buy. 
>
> Note that a possible solution there is to convert the marketing for a beached
> whale product into one that features "Now! With 200% more healthy fish oils
> than the competition!" (Yes, I know cetaceans are mammals.  Convincing the
> public they're fish is the marketing department's job...)
 
If you were thinking of making whalebone corsets out of your whale, and
the marketing department discover that there's an unsatisfied
health-market demand for whale blubber converted to oil, then the
marketing department have done a good job.

I think what I'm saying is that, just like programmers, you can actually 
have Dark Side folks who abuse the craft for Dark Side purposes. But most 
marketers (and programmers) are just good folks trying to do a decent job.

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