RE: CLARIA SAYS IT WILL EXIT ADWARE BUSINESS

["Fergie" <fergdawg () netzero net>]

I think Carlo sums it up pretty well over on techdirt.com:

[snip]

Claria's done a lot to try and shake its history as an adware peddler, from dropping the Gator name to not calling 
pop-ups pop-ups, and trying to change what they do to "behavioral advertising". The company now says it's exiting the 
adware business -- a claim that's open to debate.

Claria does say it will stop serving pop-up ads generated by its spyware, and is looking to sell that aspect of its 
business (rather than just shut it down, it wants to further monetize the spyware business).

It's now pushing some "personalized Web portal" product that serves users content it thinks they'll like, along with 
ads that displayed based on information from -- yep -- software with sneaky installs and convoluted EULAs. It's 
pitching the change by saying the ads will be displayed with the relevant site's permission, which may be true, but 
they're based on information users may not realize they're giving up. But when you obfuscate the definition of adware, 
perhaps it's easy to say you're moving on. 

[snip]

http://techdirt.com/articles/20060321/1511205.shtml

- ferg



-- "Larry Seltzer" <larry () larryseltzer com> wrote:

> > CLARIA SAYS IT WILL EXIT ADWARE BUSINESS 

What other businesses is it in?


--
"Fergie", a.k.a. Paul Ferguson
 Engineering Architecture for the Internet
 fergdawg () netzero net or fergdawg () sbcglobal net
 ferg's tech blog: http://fergdawg.blogspot.com/


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