Coming soon, video cellphone spam?

["Richard M. Smith" <rms () computerbytesman com>]

http://www.nytimes.com/2006/01/16/technology/16mobile.html?pagewanted=print

January 16, 2006

Marketers Interested in Small Screen 

By MATT RICHTEL 

Forget the 30-second spot on a 50-inch high-definition TV. How about a
three-second message on the tiniest of screens?

Television-style advertising is coming to a mobile phone near you. It is
part of a broader push by marketers to create a new generation of "up close
and personal" ads by delivering video, audio, banner displays and text clips
over a device carried by most American adults.

Marketers said they were particularly excited about the prospect of
eventually using cellphones, many of which are equipped with global
positioning systems, to send ads to consumers based on their location. With
that information, marketers could, in theory, send pitches from retailers to
cellphone users who might be in the vicinity of a store. 

Cellphone-based marketing could be "the silver bullet we've been looking for
in advertising for a long time," said Laura Marriott, executive director of
the Mobile Marketing Association, a consortium of wireless carriers, ad
agencies, technology companies and advertisers. 

...
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