Re: Washington Post on Click Fraud

["Dude VanWinkle" <dudevanwinkle () gmail com>]

On 10/22/06, Larry Seltzer <Larry () larryseltzer com> wrote:
> http://www.washingtonpost.com/wp-dyn/content/article/2006/10/21/AR200610
> 2100936.html
>
> And they don't even mention click bots.

Nor do they mention mesothelioma, which I was shocked to find out
costs from $4 to $13 per click!

from: http://www.theregister.co.uk/2006/10/06/google_adsense_worm/

Virus writers have crafted a malware threat that serves up expensive
Google AdSense web pages related to mesothelioma, a rare cancer caused
by exposure to asbestos.

Industry workers affected by the disease have launched a series of
lawsuits, a factor that means "ambulance chasing" lawyers pay through
the nose to get a mention when searches for the term "mesothelioma"
are made. The cost-per-click for the term "mesothelioma" is among the
highest in the online ads business ranging from $4 to $13 and higher
on various keyword bidding networks.


-----------

-JP
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