nanog mailing list archives

Re: Nxdomain redirect revenue


From: Florian Weimer <fweimer () bfk de>
Date: Mon, 26 Sep 2011 08:29:53 +0000

* Cameron Byrne:

It is very important to ask the redirect partners about yields... meaning,
you may find that less than 5% of nxdomain redirects can be actually served
an ad page because 95%+ of nxd are printer lookups and such that cannot be
served an ad page.  Then from that less than 5% pool, the click through
rates are around 1%

Is this with strict NXDOMAIN rewriting, or were existing names
redirected as well?  (AFAIK, most platforms do the latter, hijacking
bfk.de, for example.)

-- 
Florian Weimer                <fweimer () bfk de>
BFK edv-consulting GmbH       http://www.bfk.de/
Kriegsstraße 100              tel: +49-721-96201-1
D-76133 Karlsruhe             fax: +49-721-96201-99


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