nanog mailing list archives
Re: Vendors spamming NANOG attendees
From: bzs () theworld com
Date: Wed, 14 Jun 2017 15:24:07 -0400
On June 13, 2017 at 22:16 niels=nanog () bakker net (Niels Bakker) wrote:
* mel () beckman org (Mel Beckman) [Tue 13 Jun 2017, 21:26 CEST]:And your proposed solution is?Simple. Stop buying from spammers.
Although a perfectly reasonable suggestion the problem is that the cost of spamming is so low that even yielding zero clients isn't much of a loss. And if just one person finds the tease interesting it's a big win for the vendor. So there's a huge scaling advantage with spam, always has been. It's more akin to someone going thru your neighborhood with a vehicle with a bullhorn at 3AM suggesting some product. Merely deciding not to patronize them may not be sufficient and that's why we make that sort of thing just outright illegal rather than hope market forces will suffice. Another problem is that even with zero direct returns the sender gets other value. The usual rule of thumb used to be that you had to see an ad about eight times before your were likely to remember the product. So, spam, 7 more times. And branding. You goog for a particular type of router or whatever and you're hit with several that seem like they'd do the job. But you don't recognize the vendor names which makes you uneasy...except that one, hmm, that's a familiar name...not sure why...ok let's give them a closer look... They're getting value even if not immediately obvious. And you'll probably forget they spammed you long before you stop recognizing their name as familiar. The point is why should they get all that value for just about free? -- -Barry Shein Software Tool & Die | bzs () TheWorld com | http://www.TheWorld.com Purveyors to the Trade | Voice: +1 617-STD-WRLD | 800-THE-WRLD The World: Since 1989 | A Public Information Utility | *oo*
Current thread:
- Re: Vendors spamming NANOG attendees, (continued)
- Re: Vendors spamming NANOG attendees Rodney Joffe (Jun 13)
- Re: Vendors spamming NANOG attendees Mel Beckman (Jun 13)
- Re: Vendors spamming NANOG attendees Rich Kulawiec (Jun 13)
- Re: Vendors spamming NANOG attendees Chuck Anderson (Jun 13)
- Re: Vendors spamming NANOG attendees Mike Hammett (Jun 13)
- Re: Vendors spamming NANOG attendees John Osmon (Jun 13)
- Re: Vendors spamming NANOG attendees Mel Beckman (Jun 13)
- Re: Vendors spamming NANOG attendees Dan Hollis (Jun 13)
- Re: Vendors spamming NANOG attendees Mel Beckman (Jun 13)
- Re: Vendors spamming NANOG attendees Niels Bakker (Jun 13)
- Re: Vendors spamming NANOG attendees bzs (Jun 14)
- Re: Vendors spamming NANOG attendees Dan Hollis (Jun 14)
- Re: Vendors spamming NANOG attendees bzs (Jun 15)
- Re: Vendors spamming NANOG attendees Rich Kulawiec (Jun 13)
- Re: Vendors spamming NANOG attendees Mike Hammett (Jun 13)
- Re: Vendors spamming NANOG attendees Dan Hollis (Jun 13)
- Re: Vendors spamming NANOG attendees Mike Hammett (Jun 13)
- Re: Vendors spamming NANOG attendees Joe Hamelin (Jun 19)
- Re: Vendors spamming NANOG attendees Jay Hennigan (Jun 20)
- Re: Vendors spamming NANOG attendees Mark Andrews (Jun 13)
- Re: Vendors spamming NANOG attendees Mel Beckman (Jun 13)