Re: Verizon Fined by District for Chalk-on-Sidewalk Advertising

[Technocrat <dj.technocrat.listmail () gmail com>]

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TheGesus wrote:
> > The District [of Coulmbia] said yesterday that it fined Verizon Communications Inc. $1,050 for stenciling orange-red 
> > chalk ads on sidewalks across the city to promote its Yellow Pages.
>
>
> I worked in advertising for 15 years and $1,050 is a DEAL for that
> kind of exposure.
>
> They won't stop until someone gets locked up.

Nah, they will stop...but they are laughing to the bank, you are
correct. Just like the Sony PSP "incidents"...

They want to come off as unafraid and on the edge to draw in the young
market.

- -Technocrat
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