Verizon Fined by District for Chalk-on-Sidewalk Advertising

["Fergie" <fergdawg () netzero net>]

Wow -- this sounds like an April Fool's joke, but I think it's
for real.  :-)

Via The Washington Post.

[snip]

The District [of Coulmbia] said yesterday that it fined Verizon Communications Inc. $1,050 for stenciling orange-red 
chalk ads on sidewalks across the city to promote its Yellow Pages.

Verizon, the nation's second-largest phone company, thought it had found a nifty way to get consumers' attention when 
it began spraying about 135 chalk advertisements around the city on Sunday.

"Looking for Something? Find it in the . . . Verizon Yellow Pages," read the roughly 2-by-3-foot ads that turned up on 
heavily trafficked sidewalks, including in Northwest near the Woodley Park-Zoo/Adams Morgan Metro stop and on K Street 
downtown.

[snip]

More:
http://www.washingtonpost.com/wp-dyn/content/article/2006/03/31/AR2006033101792.html

- ferg


--
"Fergie", a.k.a. Paul Ferguson
 Engineering Architecture for the Internet
 fergdawg () netzero net or fergdawg () sbcglobal net
 ferg's tech blog: http://fergdawg.blogspot.com/


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