Re: Report: Most Twitter Tweets 'Pointless Babble'

[Dragos Ruiu <dr () kyx net>]

46.4% of study data is "pointless irrelevancy"

On 13-Aug-09, at 11:23 PM, Juha-Matti Laurio wrote:

> "As if one were needed, a study revealed that most tweets on Twitter  
> are considered "pointless babble."
> The study, conducted by Pear Analytics, explored a range of reasons  
> users tweet on microblogging site Twitter.
> However, despite Twitter's recent news focus, the study found that  
> the majority of tweets fell into the usage category of "Pointless  
> Babble."
> Other reasons included conversational, pass-along value, spam, news  
> and self-promotion.
>
> "Mostly many people still perceive Twitter as just mindless babble  
> of people telling you what they are doing minute-by-minute;
> as if you care they are eating a sandwich at the moment," said Ryan  
> Kelly, a study researcher, in a blog post. "
>
> And later
>
> "In addition, researchers said they originally hypothesized that  
> Twitter would be primarily used for self-promotional purposes
> -- tweets that are trying to push a product, service or have a  
> "Twitter only" offer. 
> However, self-promotion comprised about 5.85 percent of the total  
> tweets.
>
> Spam tweets were consistent throughout the day, but came in second  
> to last in frequency. News came in last."
> --clip--
>
> http://www.crn.com/security/219300175;jsessionid=DWC0K2ZU2VEE1QE1GHRSKHWATMY32JVN
>
> Juha-Matti
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