Re: Macrovision Shares Fall on RipGuard Review

[Valdis.Kletnieks () vt edu]

On Tue, 29 Nov 2005 13:18:37 EST, Blanchard_Michael () emc com said:
> somewhere to bring their sweetheart on a date :-)  They could increase
> theater sales if they lowered the price a bit and lowered the price a *lot*
> on popcorn/soda-pop/candy.

Actually, they usually can't lower the price of the ticket all that much, as
most theaters are barely breaking even on the ticket sales.  They *rent* the
prints from the studio, often at rates of $20,000 or higher *per week*. Yes, this
means they need to sell 3,000 tickets at $7 a pop before they can even *think*
of making money.  Remember they probably have either rent or mortgage costs for
the theater and so on too...

In fact, that's why the concession prices are so high - the vast majority of
theaters only stay afloat from profits from the concessions.....

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